Livestock Traceability – Bringing Value Throughout the Supply Chain

Livestock producers have long marked their animals to prove ownership. More high-tech versions of identification are available today. These systems can go much further than simply identifying ownership – they can enhance the ability to address animal disease concerns, support more robust management systems, as well as bring value-added marketing opportunities for those positioned to exploit traits and qualities. It is the wave of the future, but it is not always easy.

The Council’s panel discussion on June 10 will bring various perspectives into focus – producers, auction markets, and packers. A successful system will need to be embraced by all elements of the supply chain and offer the prospect of bringing economic value for it to gain broad acceptance.

Matt Teagarden, CEO, Kansas Livestock Association will moderate the panel, which will include:

• Callahan Grund, Executive Director, U.S. CattleTrace

• Chelsea Good, Vice President of Government & Industry Affairs and Legal, Livestock Marketing Association

• Dr. Glen Dolezal, Vice President Protein, Cargill

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Health & Safety Protocols

While we are anxious to get out from behind the screen and back to in-person events, we want to assure you that we take your safety and health seriously and will be following guidelines set in place by the city of Kansas City and the Grand Street Cafe. Masks are still suggested in all indoor spaces of public accommodation where six feet of social distancing cannot be maintained, unless you are fully vaccinated.