We are pleased to announce Forrest L. Roberts, Chief Executive Officer, National Cattlemen’s Beef Association, as the speaker for the Council’s December 3 luncheon meeting. Please note we will have a different venue for this meeting, we will be meeting at Lidia’s Restaurant, 101 West 22nd Street, Kansas City, Missouri.
Mr. Roberts will be addressing key issues facing the NCBA and the cattle industry.
Mr. Roberts joined the NCBA as its Chief Executive Officer Jan. 20, 2009. For the previous 16 years, he held several marketing and sales positions in two animal health companies. He started with Upjohn Animal Health in 1992 and remained with the company through two mergers with Pharmacia Animal Health and later Pfizer Animal Health. In 2004 he left Pfizer to join Elanco Animal Health, where he most recently served as the marketing manager for Elanco’s Beef Business Unit.
In addition to his professional agriculture and beef business experience, Roberts has served in several volunteer positions in NCBA. He has been a member of NCBA’s Executive Committee, Board of Directors, Allied Industry Council, Long-Range Planning Committee and served on the National Cattlemen’s Foundation Board of Trustees.
Roberts grew up on a family-owned, diversified livestock operation in Uvalde, Tex. He worked with his family when their operation expanded to include a retail meat market for locally grown, corn-fed beef and pork. Roberts earned a bachelor’s of science degree in Animal Science from Texas A&M University in 1992 and a master’s of business administration from University of North Carolina in 1999.